Dale Spangler has over 30 years of experience in the Powersports industry. After growing up racing dirt bikes, he found himself at that fork in the road, so many of us have been in, do we continue on with what we love and find a job inside the...
Dale Spangler has over 30 years of experience in the Powersports industry. After growing up racing dirt bikes, he found himself at that fork in the road, so many of us have been in, do we continue on with what we love and find a job inside the industry or do we leave it in the dust for good for a regular 9-5 job. Figuring out that answer fairly quick, he began working for Cometic Gaskets doing technical stuff but soon found his lane in marketing, a chance opportunity to learn under Hook Taylor who ran Smith Goggles, Dale racked up a ton of experience creating and building programs for top companies like Smith and then onto giants like Tucker Rockey. Using the pandemic to start his own business, DAle put his college education in English to good use by offering writing services like CMS as well as authoring his own podcast The Dirt Buzz.
003 Dale Spangler_Final_MDC
Tue, 11/2 12:51PM • 1:14:23
racing, riders, people, ride, supercross track, motocross, feel, pretty, podcast, marketing, bike, thought, writing, job, interview, writer, dirt bike, supercross, good, pro
Dale Spangler, Doug Parsons
Doug Parsons 00:01
This is a p 23 podcast. Who's gonna get the shots? There's no time left in that corner Welcome, everyone to p 23. Podcasts. I'm your host, Doug Parsons. I created this show to share stories to those who found their true calling. And my guest today, Dale Spangler embodies this to the fullest. He has over 30 years in the power sports industry doing marketing, and writing. Using the pandemic to go out on his own. He runs a successful freelance content management service, and is also the author of his own podcast, the dirt buzz. And if you'd like, stay tuned after the show to hear some sharp talk between Dale and I, before we started recording, all right now to the show. Thanks for taking the time to do this. How's everything going?
Dale Spangler 01:13
Going? Great, man, just a swear every day is like, it's like Groundhog Day for me. You know, I've been working from home now for two years. And so doesn't matter if it's weekend or weekday everyday just kind of seems to feel the same for me.
Doug Parsons 01:28
Did your schedule change when the pandemic happened?
Dale Spangler 01:32
Not really. I mean, crazily enough, I ended up launching my business, you know, one year ago, September of 2020. So in the middle of a pandemic, I decided to start my own business, which I think is probably not that uncommon, because the more I keep reading about it, you know, there's a ton of people that are either quitting their jobs or just have, you know, decided to go off on their own. And so there's like this huge bump in entrepreneurship right now at the moment where people starting their own businesses, and in my situation, I was my hand was kind of forced, you know, I was working for an industry company, and then was laid off, it was Tucker power sports, and then really was searching to replace it. But just struggling, you know, it was just, you know, strange. Strangely enough, in this market, even though there's supposedly a lot of jobs out there available. You know, I just didn't have any luck finding something in a more like mid to senior level position, me being a little older, being in the industry for so long. And so I just decided, you know, what, I'm going to do my own thing. And so I started my own content creation business. And so I've been working for a few brands now for about 12 months. And, yeah, it's going, it's going pretty well, you know, I'm slowly building the business. And like I said, we got about three or four clients. And that's been fun,
Doug Parsons 02:43
them laying people off, was that a result of the pandemic?
Dale Spangler 02:47
I don't really know, if it was directly related to that, you know, like, they, they kind of went through some times to where, you know, when I, when I went to work for them, I knew it was a little bit of a gamble going there, because they had they had come back out of bankruptcy. Hmm. And so they were kind of trying to rebuild themselves. And, you know, there's a lot of changing of management. And so I think it was just one of those where they were trying to find their place. And, you know, somebody's probably on the board or whatever made the decision that, you know, they needed to decrease their spending and marketing. And as a result, you know, I got my position got eliminated. So, that's just the brakes. It's the way it is. And in some ways, I think it was a blessing, if you will, because I don't know if I can go back to a corporate job. Now. I think working for myself now for over a year. It's pretty refreshing. It can be lonely at the same time. Because, you know, working by yourself all the time, but, you know, things like creating my own podcast have helped me kind of branch out and meet more people again, and reconnect and so yeah, I don't really have any regrets. It's been a good experience. And I'm enjoying, you know, kind of be my own boss.
Doug Parsons 03:53
Yeah, you can't beat that for sure. How'd you get into moto?
Dale Spangler 03:58
Moto for me was you know, I when I was a kid, I had a my first bike was a Z 50 And then my dad bought me an XR 80 And, and I am really had no no aspirations to race or anything like that. I just loved it. I always thought of myself as I had a chucks on number 20, Jersey, Honda Jersey, and I put that thing out with my XR 80. And I just would go out and ride and pretend I was I was Chuck's on you know, and ride and, and one day my dad was a he was a drag racer, a car drag racer his whole life and, and he quit racing. And I think he just missed it so much. He didn't really have an outlet for himself. And so he's like, Well, hey, let's go to a local motocross race and see if you like it. And so he took me to Ohio International, in Ravenna, Ohio. 1981. And I was just soon as I was there, I was like, this is this is what I want to do, you know, and so, of course, my dad latched on to that. And sure enough, there's a 1981 YZ ad in the garage probably a couple weeks later and we were full on Moto people after that, and so yeah once once I got started though, I felt like it was I was so hooked, you know, and I felt like I had a pretty pretty quick learning curve, you know start racing at 12 years old so I was a little bit late to the game. But by the time I think two years into it, I was already you know, winning local 85 races and kind of move my way up through the ranks and eventually landed a team green ride and, you know, did the whole Redlands amateur thing. eventually turned pro Supercross all that and so, yeah, it's been, it's been a crazy. I mean, I was thinking about it last night. And I was like, Man, this is 40 years of my life has been spent riding, you know, to wheel vehicle. So, I mean, I think it's pretty cool. I can't think of anything else I'd rather be doing. And there have been many times where I've thought about going into a different industry, but I don't know, it's just too much fun power sports. It's what I know. It's what I love.
Doug Parsons 05:53
That first experience you had going to the track, why do you think it had such an impact on you?
Dale Spangler 06:00
I don't know. I think it was just like, the whole environment was just so like, electric, you know, like, the the sound of course the smells, as we all know, like back then it was, you know, everything was to stroke. And so it was man it just was like, I don't know, like it gives me goosebumps even just kind of talking about right now. You know, like I think about that feeling. And that sound and that like seeing everybody and you know, the the action on the track and and I remember on that first race to like the the first one of the first people I saw on and idolized was a guy named Jeff Hicks out of Ohio and he was local pro that he actually was Bob Hanna's kind of buddy and effect. I think his nickname was a little buddy to Hannah. And I saw him at that first race I went to with my dad and I was like, man, he just looks so cool. He had this white Keystone gear on like all white gear. And I think he was riding again. Yeah, he was he was a Yamaha rider. But man, he just it just his whole setup. Everything just looks so cool. And so I think just the combination of all the sights and sounds and smells and it just was like I was I was hooked. You know, I feel like I eat sleep live. Like that's all I think about real. I can't get enough news information. You name it. And that's just the way it is. But I guess that tells me that that really is my my true passion.
Doug Parsons 07:14
Yeah, definitely. When when you eat, sleep and breathe it, it's on your mind at all times. That's when you know that you truly love something for sure. Absolutely. Yeah, I remember being an elementary school school was on this main street that off the 10 freeway. And Dana Wiggins lived down the street from my school. So I would see him sometimes drive by going to the freeway with his bike loaded. And he rode in Ritchie Canyon pretty much every single day. So I knew when I saw him drive by that he was probably going to the canyon and riding. And I would stand out there and recess and just watch the cars drive by every day. Like seeing if I could spot Dana drive bike because I knew where he was going right. And I knew as soon as I got off school and got home, I could probably find them in the hills. But it was like, Man, I couldn't wait to get home from school. Like I loved riding so much.
Dale Spangler 08:13
Yeah, I think I remember doing the old trick and you know, in school a few times where I'd have like, you know, motocross action tucked into one of my textbooks. You know, let's try to check it out in classroom because I was one of those like, I absolutely. It's kind of ironic, because, you know, I ended up going at 35 years old to Boise State and getting a college degree. But, you know, back then I was just like, I wanted no part of school I absolutely hated it. And even more ironic is that when I did go to college, I'm an English major. And I absolutely was horrible in English in high school. So that's even more ironic. But yeah, I remember one time I had a, I had in junior high. I had a science class to where we had to do this project. We had to build like this, sort of like future eco house or something like that, you know, like solar panels and things like that. Well my teacher do I was a dirt bike rider and he was you know, kind of a greeny then and so he just, he didn't like me, you know, like the whole time. Like I didn't even I never did anything to him but he just didn't like me. So I when I built my project, I put all these little motocross pictures framed inside this little miniature house that I had to build you know, like I put all these motocross photos just to mess with them ya know, I had my course I was walking around in my you know neon green and yellow vans that I would because back then you could order like custom vans that were whatever panels you wanted. And so because I look like a you know, crazy flashy, whatever dirt bike kid you know, so I'm sure they thought I was a punk to begin with. Yeah, I bet all I cared about was like getting out of school so I could go ride that's all I cared about. So I was kind of the guy that people don't even remember in high school because I just honestly could care less so much so that I didn't even go to my graduation from high school because I had to go to I went to high point for the team green national because as a team, marine writer, man, I had to be there. So it was
Doug Parsons 09:56
that was me too. I didn't go to any school functions. Anytime. I could get to not go or come home and go riding or skip school. That was what I was all about.
Dale Spangler 10:07
Yeah, did you have to, like when you're did you end up having to take any time away from school, whatever for writing as a result, because we always go to Florida, you know, for at least a month or so. And like, Man, that was like pulling teeth though, cuz like my school just was, they would did not want to work with me. They're like, you know, you did do all your stuff. And it's almost like they made it harder on me because I was, you know, out of the school building. And so that was always a struggle.
Doug Parsons 10:32
Yeah, we, I took off a lot of school for sure. But I don't, I don't really remember them making a fuss about it too much. I know that at one point, they tried to kind of, they shamed me into wanting to go to public school. And they tried to get me to stay. And they tried to, you know, tell me that motocross was in like path that was going to pay off long term. And they kind of tried to discourage me from that. But other than that, the only time I really missed a huge amount of school was when I broke my ankle. And I was going I had to be on crutches. In my school, it was so big, it was on two sides of the street and we had a crosswalk, even if you didn't have crutches, if you had a class at the one farthest end, and you had to get to the other farthest and it was like an eight minute walk. So college campus, yeah, pretty much it was there was like 2500 kids just in my class alone. And so I didn't go to school, because I didn't, there was no way I was crushing it. And then once I missed so many days of school, then I had to take independent studies, and I still got my diploma, but I had to go to like a continuation school to do it. And that was really like the only major time where missing a lot of school had a negative impact on, you know, going to school.
Dale Spangler 12:05
I'm curious, like, my experience with injuries, being a dirt bike racer is, is that for some reason, there was always a double standard, you know, you'd go to a doctor. And if I said I was playing football, and I broke my leg, you know, like it was seemed like it was accepted. But if I said I was riding a dirt bike, man, I just would get a tongue lashing. You know, I don't know if your experience was like that, too. But I just remember my dad one time just kind of ripping into a doctor because he's just like, we cut a cast off, which I know is dumb. You know, I'm sure a lot of us have done that. And I came back to the doctor because the cat in the cast is gone. They got doctors, like where's the cast? And like, it started freaking out on us, you know? And my dad's like, just X ray his foot. And if there's something wrong with it, you can say something. If not, I don't want to hear anything. But I just thought it was always interesting how there seemed like there's this weird double standard. So I imagine walking around the cast on in your school, if you said you're on a dirt bike, or if you are a football player, you probably be looked at as a hero. You know, like you're walking around through your broken leg. But yeah, I just always thought that was interesting. I didn't
Doug Parsons 13:09
even Well, I didn't really go back to school once I was on crutches. Oh, that's right. So once, once that happened, I never went back to school because this happened in like 10th grade or 11th grade. And I missed the second semester. And then my senior year, they wouldn't let me come back to school. So that's when I had to go to the continuation school. So but yeah, for the most part, I think because I was it was so serious at the time, and I was already making money racing Pro and stuff that a lot of people, they didn't really approve of it. But they also knew that there wasn't anything they could say to change my mind. You know, like I was I had already had my sights set on nothing else. But making it racing pro kind of sounds like your situation. When you're pro and you're racing. You don't think you're going to do anything else, right?
Dale Spangler 14:04
Oh, yeah. Yeah, like I was definitely not prepared for, you know, when I didn't make it, so I'll kind of backup it. So I'm here what it was 1989 was like my, probably my final serious year. And my dad and I just made this pact, I think two or three years before that, that if I don't have a factory ride by the end of 89 that it's time to kind of think about, you know, moving on and having, you know, a different career. And so, and I did great that you're 89 I finished I think tied for sixth place in the Supercross series and and I think I missed maybe four rounds of the outdoors and still finished like 18th or something like that. So I would have been a little higher up. And I kind of was in the running for a potential Suzuki, you know, support ride I think ended up going to Jeremy Buell, which I understand he was a younger guy, and so that didn't materialize. And I'm like, Whoa, what do I do next? You know, so 1990 I've affected and this is even worse. I got national number 41 I never even raced with it. You know, which is kind of a dang hindsight, I was like, Man, that's a little bit of a regret, you know. And in some ways, I wish that would have just kept going for another year or two, because like the following year and 90, I think Danny Stephenson might have won won the championship. And I mean, I was right in there with those guys. So I probably would have been least top five was hoping maybe podium, but yeah, but I just decided to go the other direction. And so I quit racing completely. Went to a tech school and got a degree and Associate Degree in Computer drafting. And so my was what I'll do, I'll try and be normal air quotes, you know. And so I got the degree and, and my first job using that was actually cosmetic gasket. And I kind of just got lucky a friend of mine, Steve Johnson worked at Wiseco piston, which is, you know, they're they're probably maybe a couple miles apart. And he's like, Hey, come, medics looking for somebody, they could use a draftsman. So I was actually hired at Kemetic to be a draftsman. So I pretty much for the first six months, or more or more, all I did was, I would take their gaskets, and like an OEM base gasket, for example. And it was super rudimentary, so no, we didn't even have a scanner when I started. So I had to, like, measure everything and make these drawings. And, I mean, it was super, like, not what I do today, like, um, I feel like I'm a marketing guy. But starting out, I was a technical guy. So I'd go out and run machines, run water jets, you know, stamp gaskets. And, and, yeah, I mean, I think after I quit, though, it was definitely a reality check. And I'm like, Man, this isn't really what it's cracked up to be. So tried to make a comeback in 93, race and pro again, I think I made it to 95 and just kept getting injuries. And, and I think at that point is when I really knew I'm like, this is k, I'm done with this racing, it's time for me to have a professional career. And that's when I kind of really put my head down. And then things started happening, you know, I had that job at chromatic. And then, about four years into it, I was given an opportunity to go over and live in Italy and work for Alpine Stars. That was 1998. And, and that's where I really feel like I learned media relations, you know, Alpine Stars, I feel like was ahead of the time, then. And so I was hired to come over there and do media relations, and first American to move over there and live and, and I really feel like ever since then, it's like my interest in marketing was was piqued and I've just kind of continued to grow and learn.
Doug Parsons 17:19
Yeah, when you were at that fork in the road, did you know that fork in the road was coming up? Or was that like something that hits you out of nowhere?
Dale Spangler 17:30
Like you You mean, like when I quit raised? Right or right? Yeah. Yeah. I mean, I knew it was coming. And so I think it was, it's weird. But in hindsight, I look at and I go, in some ways, I think I just, you know, the grass is greener syndrome, where I'm like, God, I just want to be normal. You know, that's all I knew was racing. So at that time, I think it just seemed like, what I wanted to do, but then once I started doing that, I realized, now, you know, this isn't, you know, what it's cracked up to be, you know, having a real job being normal. And so that's when I kind of went back to racing. But then I just realized, hey, it was too late for that, you know, and so I'm working the whole time, you know, I'm still working in the industry while I'm racing. So it made it even more difficult trying to do both. And you see a lot of racers do that, they'll quit for a little while. And then this isn't very cool. So I want to come back, you know, and so but it's always harder, because you lose a little bit no matter what, like we just talked about, you know, a little bit ago, these, these, these riders are training like pros that you know, 1214 years old. So it's like, you can't really let up at all anymore. And so that's when I think I knew that was the turning point that I was going to become an industry guy, and in my racing career was over.
Doug Parsons 18:39
Was that decision hard?
Dale Spangler 18:42
You know, it wasn't at the time, just because we had made that pack. My dad, neither were like, if I don't have something going on rum, I'm a paid factory writer, then it's time to move on. Because I wasn't making you know, I was making enough money at that time as a pro to probably pay for my expenses, and not really even make any money. It was just enough to keep my, in that case, almost like a hobby going. And so that's when I kind of knew I well, this isn't really going anywhere other than, you know, I'd make, I probably made more money on, you know, local pro races where you'd have these regional events where there'd be pretty big pro purses. And I mean, that's where I made more money. And that was during that time. I think it was pre before there was a lot of these overseas events. So I really wasn't able to capitalize on any of that either. So I mean, I did like Montreal and Toronto Supercross a couple of times, things like that, but even those didn't really pay that well. So, so yeah, by the time I got to that point, I just knew you know, mid 90s It was I was pretty head down focused on my career.
Doug Parsons 19:37
What were the tracks like racing back then like Supercross tracks.
Dale Spangler 19:42
It's funny, but I like I know it's it's funny, but I feel like the old guy in that respect that I'm just like back in my day, you know, it's like but they literally really were like few watch some of those. Especially like the 90s I feel like the Supercross tracks to me were just gnarly. Like they just weren't there was no room for air like you look at some of the jumps nowadays. Were there really like the Third? Third jump on a triple? I mean, yeah, they're, they're huge. But if you don't make it, you're you're probably going to be fine. You know, like the Supercross back then I feel like every jump is so peaked and like an ant mound or like, man, if you case it, you're done, man, you're just you're over the bars. And so you had to be really, really precise. And I watched it, and I kind of laughed when I watched those races. I'm like, we look like we're going so slow compared to nowadays, but we're also on completely different bikes, you know. So you look at look at riders going through ups, and you're like, how the hell do we even get through the whips on those bikes, you know, and so, I mean, it's all relative. But yeah, I really think that I remember this one track in particular Charlotte Supercross. And this is when I made my try to make my comeback. I think it was 95 One of the last races I did. And back then you could ride both classes. So I'd get off a 125 Go to the 250 race. My qualifier get back on the 25 minutes is sketchy when more I think about I go, it's hard to switch between the 125 and a 250. On a Supercross track where like everything is critical timing. And so but yeah, all the jumps were just so peaked. And I was just scared shitless and I was coming off a broken wrist. So I was over jumping everything. And so I just was like, This is it. I can't do this anymore. I'm just too scared. And so that's when I knew it was over.
Doug Parsons 21:16
So you you had stopped and got an industry job. But then you came back in tried to write a couple more years.
Dale Spangler 21:23
Yeah. So during my time at kinetic, you know, they were cool enough to where it's kind of strange. Like I said, I was hired for being a draftsman, but about six months in, I was like, you know, my friend, Steve Johnson, again, from Wiseco, he was always going to the races with Wiseco. And, you know, pushing the marketing the products. And so I'm like, Hey, can I can I do this same thing for cosmetic. And so I basically started there, you know, rider support, you know, event promotion program. And so I started going to more races again, I think that got me sort of going to where I'm like, Oh, I kind of want to ride again. And so, you know, that's when I decided to try and make a comeback while working at kinetics. So I worked that full time job, while also trying to train and practice and then go travel to Supercross races and outdoor races. And so yeah, that's a lot. I think about a guy that just makes it that much harder. You know, when you're trying to do everything, which we see nowadays, there's still privateers that are, you know, working like I think one of them's like that, right? Or Jake runkles, I think from Maryland, where he's like, man, he's a he's an H fat guy during the week. Hmm. And so I have nothing but respect for somebody like that, because it's not easy.
Doug Parsons 22:25
Yeah, it's nice. It's tough to be all in on dirt bike riding, and, you know, just trying to maintain your focus, so you don't get hurt, but then also, you split it, and you've got this other focus during the week that you got to do that's actually paying the bills, that's got to be tough.
Dale Spangler 22:44
Absolutely. And then like, my, my good buddy, at the time, he was, you know, nice enough to be my mechanic, and I never really paid him, you know, like, he just was like, I want to do it, I like going to the races with you. And, but there'll be times where like, you know, we'd be in Charlotte, and it's like, Man, I gotta be at work on Monday. And, you know, we I grew up in Cleveland, Ohio area, so it was, you know, a 12 hour drive or whatever, like straight through because he had to be at work on Monday. And so that, that just adds to that intensity, where to go back to what we were talking about earlier, like these, these riders at the training facility, everything is so just regimented and optimized to be so you can be as best as possible on the motorcycle and it's like, we just didn't have that back then, you know, and, and of course there are people struggling to do the same thing now, but I feel like in a way, unfortunately, I feel like it makes it that much harder for riders to enter into and become a professional racer these days because it just takes so much more commitment.
Doug Parsons 23:34
Definitely. I remember back when I was racing supercross, there was only four Supercross tracks to practice on. And those were the factories. And I would go to starwest on Tuesday night. And that was based that was as close as I could get to riding a Supercross track for like a short amount of time and I just remember thinking, how do you compete? How can you be a privateer and try to get better when you can't even get on the legit Supercross track. And now that everyone's got like multiple Supercross tracks on their property to train on, you know, you've got the bikes, the four strokes, you can pretty much do every single jump first lap and second gear on a 450 probably even a 250. And back when I was racing, it was like pull third gear on the face of the triple and just pray to God you you make it?
Dale Spangler 24:27
Yeah, back. Yeah, for sure. Back in my time, the 125 I think there may be two people that have even jumped the triple on 125 You know, because it was that sketchy? Like Mike Brown was always kind of notorious for that because he would always be Hawking these you're like, Oh my God. He is jumped at the triple. You know, it's so funny because everybody like you said does it on the first lap now?
Doug Parsons 24:46
Yeah, it's nuts. It's crazy.
Dale Spangler 24:48
That's such a solid point, though about like the tracks. I didn't I didn't even really think about that. But it's like, I never had a Supercross track to practice on. So I'm like, I'm going to like drive into East Rutherford, New Jersey to race a Supercross in a state And I don't have never even ridden on one. You know, like, during the week I'm training on an outdoor track. The number one time we had this place that we used to poach to go ride. And there are somebody had taken a dozer and gone back and forth to where they'd like dug all these trenches. And we're like, Oh, whoops, we got some whoops, practice now. closest thing we had to set a stadium whoops, dang,
Doug Parsons 25:20
yeah, that's crazy. It's like, how do you compete with stuff like that?
Dale Spangler 25:26
Yeah, it's almost like we were learning it. You know, the first practice is probably when we're starting to learn. You know how to ride that again, because it's just yeah, it's so funny. When you think about how far it's come. Like, we're gonna send you this this kid that I interviewed yesterday at five Ryder and he's, he's like, Yeah, we're already riding on a full pro Supercross track, like, I 85. Like, wow,
Doug Parsons 25:47
yeah. That's got to be such an advantage to be able to have that kind of experience. I mean, it's got to make things probably a whole lot safer for the rider who's, you know, stepping up, you know, moving to the pros. And I remember what it was like for me like not a lot of the times the practice on the weekend at Supercross was the first lap around a Supercross track that week. You managed crazy. Oh,
Dale Spangler 26:14
yeah. Yeah, my first Supercross I ever raced was Houston. And so we drove over from Florida, my dad and I and I was I think I was still team green. It was 88 I think. And yeah, I ended up practice I ended up chasing, I jumped the triple biggest jump, you know, jump on the track. And then I hit this little Blippar like double after and I cased it and somehow I hit my head on the bars or something and Kayode myself, woke up on the side of the track. We didn't even get to race at all. So that was my start Supercross
Doug Parsons 26:47
that's, that's not good. Well, so now it's 95 You've made a second attempt. And you've realized man, I've I'm kind of at this crossroads again. What was there a certain moment or experience where you were inspired to go full on as like an industry job person instead of being an athlete writer.
Dale Spangler 27:13
You don't see the point where that really probably happened to for me was later a little later in my career where I felt like the any doubts were eliminated was my job I had and in 99 that I landed so I came back from italy working for Alpine Stars. I made it almost two years really difficult job though it was a pretty much live down the road drove around Europe and a van, you know, pretty much non stop going to Moto GP and motocross and I drove to Sheffield, England to meet Jeremy McGrath because he was racing, the Sheffield Supercross so had to be his man friend, I guess for the day. And you know, I was like, that was the kind of crazy stuff I did work in that job. It's like, we want you to be here, load up the van and drive there. And so like that was pretty much what I did for two years, you know, on the road by myself driving around Europe, so I was a little burned out after that. And so came back. I'm sitting at home for about three months with no job, you know, just kind of chillin, and then I get a call from hook Taylor at Smith Optics. And he's like, Hey, we want you to be the the power sports, you know, marketing guy. And I'm like, Man, I just I don't know anything about Idaho. I just just, you know, got back from Italy. You know, like, I'm just the last thing I'm thinking about is moving again. So yeah. So I interviewed, they ended up offering me the job, and I ended up turning it down. I don't know why I was just like, I'm not ready to move Dido sat around for another month and a half or so and then hook cause me as you ready to take this damn job. I'm like, Alright, I guess I'll do it. So that's when I ended up moving to Idaho, still in Idaho now been in Idaho ever since 1999. But that job, I look back in hindsight, it was probably one of the best jobs I ever had great people, great company, you know, is based up in Ketchum, Idaho. So I lived there work there for about three and a half years with Smith. But I think that's when I really kind of put my head down and knew like, this is what I want to do. And I was able to come into that position and really feel like I kind of put my spin and my influence on it. You know, I build up there the writers approach and support program. At that time, we had writers like the Alessi brothers and, you know, Josh Hill, and Zach Osborne. I mean, it's kind of crazy when I think back like the writers that are, you know, right now have done what they've done. And there are 85 riders at Smith Optics, you know, and I probably a lot of people don't remember that. But I felt like we had an amazing team then. I think that just really got me into the whole marketing aspect. And now Now I just nerd out on it, but, but yeah, some about that job is just, you know, my manager really put a lot of faith in me. He wasn't a micromanager. He said, I hired you for your your expertise. I'm gonna let you do your thing. You know, there'd be so many times where I go up to him like, what do you think of this seems like you're the expert, man. I trust you. And so I really haven't had that sense, then. You know, like, I feel like I've never been in that position where somebody fully gave me. You know, here's the ball. You Ron with it, you know, and so that was that that super got me super excited about marketing. And I think that's probably where, you know, really what tipped me over the edge?
Doug Parsons 30:08
Why do you think he had that faith in you? Because you said you didn't really know much about marketing. What do you think did that for him to say that?
Dale Spangler 30:17
Not really sure. I mean, hook and I were we'd known each other because I was I was actually a Smith athlete back in the day. And so we had known each other for years, you know, and it's just we always really got along, you know, in some ways, you know, hooked to me was kind of like a dad, you know, my dad passed away in 97. So, you know, when I went to work there, he was kind of this father figure, but he's also kind of a mentor, you know, and so, I don't know, I don't know what it was, but we just clicked, you know, and I think it was just, you know, like, and then the actual marketing director, though, was a guy named Carrie Mara Moto, and like, he's the one that just for some reason, you know, he was over hook, you know, he was the VP of Marketing hook was the VP of power sports. And so, yeah, I don't know, just something about the environment. It was very kind of a nurturing environment. I know the thing. I'm like, when eight when they hired me, they're like, Well, you need to order up a dirt bike. I'm like, What do you mean, you're like, Well, you're the power sports guy. So you need to have a dirt bike to have this job. So like, whatever you want, just order one off. So I called up tough racing. And about two weeks later, Kx 250 shows up in a crate. And I'm like, and when I quit the job, they actually said, Well, you can keep the bike and you know, it's yours. I'm like, wow,
Doug Parsons 31:24
that's the best kind of job to have.
Dale Spangler 31:27
Yeah, I didn't know it at the time, either. I think as you know, it's everything in hindsight, you know, 2020. But, but I feel like at that time, like, I just had no clue how cool that was. Because I feel like that's unheard of, you know? Yeah, I guess there are probably companies, but I feel like they actually meant it. You know, today, I feel like a lot of these companies say this kind of stuff. Here. We got a gym, we've got all this stuff. But it's it's not really. I don't know, if it's truly authentic. You know, like, here's things to entice you to come work for us. But it's not really, for your best, you know, for your best outcome. So I don't know, I just feel like that was such an authentic place to work that it? Yeah, I don't know, if I ever experienced that. Again,
Doug Parsons 32:04
that's got to be amazing to have that opportunity at that level that you were at, because it could have been the worst experience. And it could have totally turned you off and sent you down a completely different path. But this seems like it was the best outcome possible.
Dale Spangler 32:23
Yeah, I think it was kind of like, it almost forced me to be creative, because I just essentially dropped me in to that role, and said, it's yours, you know, so I'm creating these writers support programs, and I'm able to influence decisions on the riders that we sign, you know, like Tim ferry and all these different, right, Chad read different people that we'd signed at the time. And so it was just kind of, I don't know, it's invigorating to have that role to be able to have to make those decisions, say, look, look at the team that we built, you know, of writers and like, I remember going to Loretta Lynch, and I, and I had all the 2020 hats that I made up for our elite riders, and I feel like it was before brands, were really doing a lot of that stuff. And so I showed up, and each one of those riders got their, their Smith hat with their name on the back and their number, and they just felt pumped. You know, it's kind of like that Fox philosophy, where it's like, if you're a fox rider, you know, you're one of the elite, amateur riders. And so that was what I was trying to do, you know, so I was just learning from all these different brands around me. And as you can tell, I get excited talking about it. Yeah, just geek out on that stuff.
Doug Parsons 33:21
For sure. Yeah, it's fun. Where did you get a lot of the the ideas for the marketing that you did?
Dale Spangler 33:29
You know, I don't know, honestly, like, I think a lot of stuff is like, I'm a big believer in like, nothing is really all that authentic anymore, we're just kind of re reusing other people's ideas, you know, and putting our spin on it, you know, like, there's, it's pretty hard to find something that's original these days. And so I just feel like I just learned a lot from you know, just observing, I guess, if you will, and reading about other brands, and seeing what other brands are doing, and just just looking at the little finite details that make a difference, like a fox, you know, like, what is it about them that makes them so alluring to where riders want to ride for Fox, you know, like, even if they're on pay, they just, they want to be part of that, like elite group of riders. And so I just find that stuff interesting. Where, like, it's not even about money. You know, it's just about sort of like being a part of something that you feel like, I don't know, it empowers you, maybe
Doug Parsons 34:20
what would you say the essence of marketing is in moto?
Dale Spangler 34:25
I don't know like so when I think of Moto I just think of grassroots marketing as being one of the most effective things. You know, like, I don't think you can beat that situation. Like I was saying earlier when I was, you know, cutting my teeth and marketing it was going to those races with Steve Johnson from Wiseco and setting up and emulating what he was doing with cosmetic and I mean, that literally was shaking hands, showing people products, talking to them face to face at the races and just getting to know people and I feel like that to me is above all else is always going to be something that's that works because in this day and age When there's so much BS out there, I mean, I just feel like there's nothing that beats face to face interaction with people and being able to just, I don't know, talk to them as human beings instead of whether it's through, you know, some digital way where you're hiding behind even a phone receiver, you know where I just think that face to face grassroots level of marketing just works in our sport.
Doug Parsons 35:20
Hey everyone, quick interruption to the show. I'm starting a segment called Ask me anything. Any kind of question from writing techniques, racing, freestyle, motocross, X Games, free riding, industry, news and politics. You name it all answer it. If you go to my website, p 23 podcast.fm. There's a microphone button down on the bottom right hand corner of the page, click on the icon and leave a voice message. I'm not sure yet. If I'm going to make this its own show, or fall, just play them live at the end of my regular episodes. Once again, go to P 23 podcast.fm. And click on the microphone button down in the right hand corner. Alright, now back to the show. Yeah, boots on the ground. That's one thing that I've noticed for myself is a big restriction is that I'm not able to be there on the ground anymore. Like I I was. And that's so important. Because I've seen it so many times where people from other countries, other states come out and just put themselves in Temecula because it's either good for them freestyle wise, or racing wise, where they just they start riding with everyone. Then a sponsor hits a mob, there's just you're there, you're on the radar. And you're there for when opportunities arise. And it I've seen it so many times where people come, they don't have any connections, they they meet a couple guys, they start writing with everyone. And then an opportunity comes up to get an X Games invite or there's a sponsor that's looking to pay someone and because you're there, you get picked up.
Dale Spangler 37:10
I completely agree man. I'm a Christian dressers perfect example that man, you know who he is, you know, he's this young up and coming kid and I recently did an interview with him for abs one of my clients and, and it was fun. We talked all about that, you know, he moved from Florida, which I think he was riding with like Tom Parsons down in Florida in that area, and he just finally decided to, you know, move to California for that exact reason that you said, you know, like it's opened up so many doors and ironically enough, like during our interview, I was like, hey, you know, would you ever like I mean, I bet you'd be stoked to get into something like the Red Bull imagination. He's like, Oh, man, I would kill to do that and sure it and then he shows up in there. So I just thought it was super rad that you know like he goes out to California he gets in with that right circle of people and and doors start opening I mean, I was I thought that was huge for him you know cuz I feel like he made he's a really nice kid. I just felt like he's he's got a good bright future in front him. He's got a good style on the bike and seems super smooth. So I'm hoping to see have a see where he goes, Yeah.
Doug Parsons 38:06
Is he a racer, or a free freestyle? Only guy.
Dale Spangler 38:10
He started as a racer. And that's part of this interview I did with him as I kind of figured that out. It was, you know, he was racing. And he just said he got to the point where he was just so mentally just kind of not in a good headspace. You know, like, he's like, I just was depressed. And I was putting so much pressure on myself. And I kept crashing, getting hurt, and it just wasn't really happening for me. So he goes, You know, I went out and started hitting ramps, and he goes, it was just like, a game changer for me where it's like, this opened up this new world where I was back to riding for fun, you know, and not just making it so serious. And so for him, it's just, you know, it was like, he kind of said it basically saved him, you know, in some some ways, like he was probably getting ready to walk away from the sport, you know, if it wasn't for them.
Doug Parsons 38:52
Wow, that's amazing. That's cool. It's always good to hear stories like that.
Dale Spangler 38:56
Yeah, definitely. And I was just like, watching him on that imagination and like that had to be just so unreal to just talk about a like trajectory of you know, to go from moves to California. And then he's going to this Red Bull imagination event with all these legendary writers that are just, I mean, just to hit half those jumps on there had to be sketchy.
Doug Parsons 39:15
The head that that course looks super, super big, but it also looks super fun. Did he write X games to the quarter pipe event?
Dale Spangler 39:25
I don't know if he did that or not. I mean, I don't think he's done a lot. I mean, he's really been so new to the game. Yeah. To where I just you know, he hasn't really done a lot where I don't think a lot of people have even heard of him. I never heard of him until I did this interview with them and now I'm just like now I'm a huge fan because like this kid is just super nice. He was fun to talk to on the phone just seem like he's got his you know, you know his head on straight to where he's not, you know, get too sucked into the lifestyle. Right? And so that
Doug Parsons 39:53
can happen. Oh, yeah. Tell me about it when you're interviewing him for EBS. Is this a writing job that you have?
Dale Spangler 40:03
Yeah. So that I've kind of developed a style that since I've been podcasting, where I seem to be getting somewhat decent at, you know, asking questions and interviewing people to where that style is work really well for me, so I, you know, I record our interview and then I transcribe that and then that either becomes like a q&a type interview, or I'll turn it into an actual more of a narrative a story. You know about somebody so like this writer I interviewed yesterday. gusten bata neci, that he had he had a he corrected my, my pronunciation for me. Yeah. Augustine, bara neci, I think that's how you pronounce but he's from Columbia. 85 Ryder, and he's the one he's living in Florida at the Millsaps training facility. And him and his family just, you know, basically decided that's what they needed to do to take it to, you know, the next step to be, hopefully become a professional racer. And so they moved from Colombia to, like, they live part of the year in Florida. And so, but yeah, it's been fun doing those types of interviews, I learned a lot about the racers. And like I said earlier, I'm just so passionate about that. Anyway, I think it's fascinating, the whole, you know, how people get into the sport, and you know, what they're doing and how the sport is evolving with the training and everything. So, yeah, I just totally geek out on that stuff.
Doug Parsons 41:12
Does your English education play a role into this writing? Do you have any formal writing education?
Dale Spangler 41:19
Yeah, so my degree I, so I graduated in 2007, from Boise State with a bachelor's in English. Technical Writing emphasis, though, so like, I focused on that, because I just thought it was, even though I love creative writing so much more than anything else, I thought technical writing was more useful, you know, so I know, I probably, you know, real world situation, probably more use for that. But so it's, but it's handy. You know, it's it with all my marketing, real world marketing experience, I don't have a marketing degree. But I combine that with my writing, writing degree, and it just, it just works really well together. You know, like, I feel like I'm able to, for a lot of my clients, I do the research, I write write the piece, and I actually will build it on their website for them too, which is something I don't think a lot of writers do so because I have experienced as a Content Manager, and so I call it like, you know, turnkey content start to finish, like, Oh, I'll write it, build it, put it on your website, you don't have to do anything. So that's kind of been my, you know, sort of, I guess, stick for my business. And it seems to be working so far, like the my clients appreciate that, that it's, you know, it's less labor for them. Because if I even if I write something, if I hand it off to their content manager, they have to kind of pull it apart, reassemble it on the website. So I do that forum, to where it's it literally is turnkey web website content.
Doug Parsons 42:37
What do you mean with the content management? Like, are you dealing with code and stuff,
Dale Spangler 42:42
I don't actually do knots, pretty simplify there. So a lot of these CMS so content management system is CMS, that's kind of the back end of a website, to where I go into the backend of their website, and I build everything, sometimes I'll have to use a little bit of HTML, just to get the format exactly how I want it. But for the most part, it's, it's like, you know, I'll build out my story in a Microsoft Word document, put the photos and everything in some kind of like basically mocking up what it's gonna look like on the website. And then I take that, and that's what I build on their site on the back end, and then I publish it live for them, and then that gets pushed out to their website. Wow, dang, that's pretty cool. So yeah, it's kind of one of those where I'm sort of a jack of all trades, I feel like I've just accumulated all this different knowledge through the years of doing so many different facets of marketing, that it's enabled me to kind of combine a lot of my talents into one to where it's, it's been, you know, it's really helped me, like I said, to be able to say, you know, I can write it, I can research it, I can write it, I can build it out for you. So that it's giving, it's saving you time and labor of having to pay your employees. And so that's been my, I guess my approach and like I said, it seems to be you know, it's slow going, but the brands that I'm working for seem to appreciate it.
Doug Parsons 43:54
What came first writing or podcasting,
Dale Spangler 43:58
writing for sure. Yeah, definitely. It's funny, I was telling somebody the other day, I think one of my guests ahead of my show, Kevin Bailey from race winning brands, which is Wiseco and a bunch of those brands. Like we were talking about, like one thing about college, you know, like, no matter if you go into college, and you're a horrible writer, you'll come out a decent writer because, like, if there's one thing you do a lot of in college, it's writing, that's even if you you know, hate writing, you're still going to become better at it. And so but it's just one of those things that I feel like it carries over into my everyday and it's something I probably take for granted. But um, yeah, I guess I guess my look is my position right now. It's just what I do is an accumulation of all the knowledge I've I've you know, kind of, I guess learned throughout the years.
Doug Parsons 44:42
What was the attraction to podcasting for you?
Dale Spangler 44:47
I just I'm just such a big fan of storytelling whether it's written people talking movies, you know, I could storyline to me and just learning you know, people's what they've gone through, you know, like to me I think it helps. I don't know, it gives me peace of mind when I listen to other people talk about similar things they've gone through that I have, you know, and so it's just, it's super rewarding in that aspect. But definitely writing was before podcasting, and it surprised me the podcasts and things because I didn't know anything going into it. But I've really actually enjoyed it. And I've learned a lot. And I think it's making me actually a better writer too. So, strangely enough,
Doug Parsons 45:25
yeah, one thing I noticed was learning something so new and technical. Like, brought a lot more happiness into my life, like having tact going for something that I thought never in a million years, what I understand music production or sound engineering, and then just being like, seeing that as Mount Everest, and then getting halfway up, it's been like, really rewarding in that sense, learning something so new and technical.
Dale Spangler 45:55
No, I totally agree. Like, you know, like, one of the things that I've learned is, like, a couple of things that I like about the podcasting process that surprised me was a love doing the research. I mean, I probably spend more time than I should, but I just love it. And I'll spend two to three hours sometimes on each person before I have them on my show. And, but it's but it's handy. You know, like, I feel like in the conversations, it ends up sparking some kind of a question, or it just makes me, you know, seem more plugged in to the situation when I'm interviewing that person. So, yeah, I've really enjoyed the process of the podcasting thing. And then the other aspect of it is the editing. You know, and you've helped me a lot with that, you know, but it's, I just feel like I was lucky in that situation where I've, again, I've had enough experience through the years accumulated knowledge, I'm pretty experienced in Photoshop. So I was able to just kind of learn audition pretty quickly because of the similarities and, and watch a few YouTube videos and just enable myself to get to the point where I feel like I'm decent at editing. Not great, you know, but, um, and I actually really enjoy that process too, which surprised me, because
Doug Parsons 46:58
it can be the death of a lot of producers. I mean, when I first started podcasting, I didn't even know what a DB was. I did 43 episodes, without ever knowing anything really, like somehow I managed to figure out how to Top and Tail a podcast, I would do everything manually if I had to make edits in the middle of a track, and I had like two guests. So I would have three tracks, I would have to make each cut manually. I didn't know you could select all and make a cut. And it would affect all the tracks and Ripple Delete. I didn't know anything. And I after I took some classes, I was like, Holy crap, this can be so much easier. And powerful. Right, right. Yeah, especially with Adobe, the interface, how it's the same across all the different platforms. So once you learn one platform, it's the tools look the same across the board, so I can see how that would make it a lot easier to understand and digest to
Dale Spangler 47:59
Yeah, but I'm still I'm definitely like you were though, because like a lot of those like details where I just haven't taken the time to really dig in deeper and find those, like little shortcuts that really do add up to save time, you know, like, I just feel like that's one of those things that I haven't done. But, uh, but yeah, I don't know, I'm still working on get through my first year. So I'm like, if I make it to the first year, then I'm, I'm gonna probably evolve my show a little bit, try and maybe reinvest a little bit of money in, you know, into some, I don't know, lessons or something like that. I don't know, you know, like try and try and make things better. I think I'll probably go to bi weekly but you know, it's just figuring out like, what my show is about and the cadence of it and but nonetheless, um, I have no regrets about it's been super fun to do and you know, just a passion project that I kind of look at as it's not to sound weird but like legacy a little bit you know, like where I'm leaving something behind you know, where it's not about me it's about the people that come on the show least that's where it's you know, when I first started it might have been just me talking in different things like I had no no idea where I was gonna go with it but over time I feel like it's found this spot where I really kind of enjoy just highlighting people in the in the industry, you know, legends of our of our sports, you know, whether they're designers marketing people, you know, guys like Rob Fox who work for Dunlop and they're in the trenches, you know, like these people that just bust their ass. I call them heavy lifters that do a ton for the sport. And so that's that's been super rewarding.
Doug Parsons 49:27
Yeah, well, you crank them out pretty consistently. I mean, since I've been listening to it every Sunday, there's a Monday morning there's a new episode, you do it pretty consistently.
Dale Spangler 49:39
Yeah, it's funny, I kind of just look at once again, the backup to all that cumulated marketing, you know, knowledge where like, I just, I have my systems figured out like I'm so organized. I've just had to be that way through the years. I feel like it saves me a lot of headaches and so if anything, I'm probably over organized. But um, but yeah, I just have the system figured out I know how to do email marketing. So I'm able to go on and build my emails quickly and fast, you know, so it's just all those little things that I think some people might might be a little bit of a roadblock, roadblock in the process. I've done it, you know, so I've kind of like this weird situation where like, I don't think for a lot of people, it's probably not gonna be as easy as it has been for me. When I say, easy. Take that with a grain of salt. It's not easy, you know, it is. But yeah, I don't know, I just feel like, again, it's, you know, it's it's timing, because I probably wouldn't have been able to do this five years ago, you know, it's just, I wouldn't have had the headspace or the, maybe the knowledge to even start one.
Doug Parsons 50:33
What have been some of the challenges that you have faced,
Dale Spangler 50:37
I mean, probably the biggest challenge, honestly, with podcasting is just kidding, the guests, you know, lined up, because, you know, everybody's everybody's busy. And then of course, you know, the bigger the name, the more difficult I think it is to, to get, you know, a little bit of their time and, and I try and be super respectful of that and work with people's, you know, schedules and go out of my way to try and, you know, make sure it's easy for them. That's, you know, that's that's definitely a pretty huge biggest challenge. For me, everything else seems like it's been fine, you know, so and I really enjoy it. But yeah, that's probably the hardest part.
Doug Parsons 51:09
What about putting yourself out there? I know, for me, I got to a point where I was like, caving in on myself. Like, I would find myself saying, what Who do you think you are? Like, why would anybody want to listen to you talk about yourself. And oh, man, it was like, it was such a roadblock for a while was a big part of why I stopped doing my first podcast is because I just felt so overwhelmed. Like, I didn't know what I was doing on any aspect of the ratio from production to hosting.
Dale Spangler 51:43
Absolutely, man, to go back to what you said, like just just starting the podcast was a huge mental battle for me for at least, at least a year, probably two years, because I thought about starting a show, two to three years ago, you know, then that was when you know, pulp was really starting to take off, like, huge. And I'm like, Man, I just feel like there could be there's always room for more, like my look is, is I want to get along with everybody that's doing podcasts cuz I just feel like the more the merrier, right? Like, everybody has their voice, everybody's gonna have their unique spin. So why not? You know, like, we don't need to be competitive with each other, we need let's help each other. You know, let's and so that's been my, you know, like, Outlook, but yeah, getting started, man. Like, I just felt like, like you said, like, Who wants, like, who am I to think that, like, I have something to share that anybody even cares about? Or wants to listen to? And so that was a huge, and I kept talking myself out of it. And, and I still do, you know, like, it's a weekly struggle or ongoing? Does anybody really care about this, you know, and so it's just that mental battle, but I think I just, I just keep going. And then you know, it's those people that do reach out, you know, like, your, your, your person that reached out to me as because of my show. And I mean, that that's what the rewarding part is when someone someone drops your message, or text or DM and says, you know, what, that show you put out was really cool. Like, I learned so much about that person, I've known him for years, you know, like, that kind of stuff to me is just, that makes it all worth it. But, but you're right, man, it's getting started is probably the biggest part. And now that I'm doing and I'm just like, hey, at least we're trying, you know, like, because the other scary part is, is, you know, in this world, I feel like people are just waiting in the wings to rip your new one, you know, like for, for something you slip up on or say or whatever. But in that in that can be daunting, you know, scary. But we're putting ourselves out there by doing this. And so I just give credit to anybody who gives it a shot.
Doug Parsons 53:37
There's been so many times that I wanted to quit and give up. But then I didn't want to be that statistic, I will not let it be the death of me is much as I didn't enjoy it in the beginning. And it made me nervous, and I would avoid it at all costs. And I dreaded it almost unlike on the cusp of becoming addicted to the challenge. It's not as dreadful as it used to be for me to like, put myself out there and because I've always been the person getting interviewed. So that part was really easy. But then to flip the rolls and beat on the other end. I was like, wow, I don't know anything about this side of the deal. And I would put a ton of pressure on myself but I've I've found lately that I'm starting to enjoy it a lot more and it's that that challenge, you know, you hear all this stuff you see all these quotes, like step out of your comfort zone or you know, that's where you find the true happiness is when you're really uncomfortable and I'm grasping that lately like Well, here you go here it is now like this is you are in that spot, like what are you going to do? Are you going to give up? Or are you gonna try to conquer it? And I feel like like we're where I'm at right now with this in that whole process.
Dale Spangler 54:55
Well, I was gonna say May the thing is is like That's funny. You're you're saying like you're stuck. But up to this challenge, like of not quitting, and I think I think that's a huge part of us just being dirt bike racers, you know, like, that's always been my philosophy is like, whatever we do, you know, I'll steal rhinos line again, the charge life thing you know, I just feel like that's how we approach things and whether if it's our job driving a truck driving a hurricane golf cart, I mean, I just wear motocross because that's just how we do things. And we definitely don't give up easy. And so I think that's just part of our nature. Yeah, definitely.
Doug Parsons 55:27
I know, you already touched on it a little bit, but what's the motivation that keeps you going? You know, I
Dale Spangler 55:33
think kind of go back to what I was saying earlier, just kind of hearing that feedback from people, you know, when they, when they, when you kind of touch someone's life, or you change their thinking, or that they learn something from you. And, I mean, I think that's super rewarding. You know, I'm not on my content business, I think just, you know, of course, just helping brands and seeing, seeing something I've written published. That that's, that's a pretty big rush, you know, it's never going to be the same rush as a dirt bike. But it's, you know, I'm writing about dirt bikes. So it's, it's probably somewhat closer, you know, than anything else. But you know, like a piece like I one of my favorite pieces that I'm proud of, in fact, I'm looking at, I framed it, it's on my wall here is a piece that I did with I interviewed Wesley Schultz, who's the lead singer of The Lumineers. And he, he happens to ride motorcycles, and it helps him right, it helps the songwriting process. And so is this a really fun piece to be able to kind of write something about someone, you know, as big as the luminaires, you know, huge band and fan to hear that he rides his motorcycle to help himself write lyrics. It was just such a fun process and talking to him on the phone. He was just the nicest down Earth guy and I felt like we had a lot in common. So like, that piece to me is just, you know, I don't know, it's, it's probably one of my prouder moments, but yeah, stuff like that. It's, you know, that's, that's my rush these days, I guess.
Doug Parsons 56:57
Yeah. What did you interview him for?
Dale Spangler 57:01
Was for metal magazine. Okay. Which kind of funny, you know, we're talking about, you know, what's going on right now with Facebook and all that renaming to meta, so I just even saw an article this morning where they're like, you know, Facebook loses out on meta handle because a motorcycle publication already had it. So like, I'm like, they're probably stoked just getting all this website traffic, and just all kinds of people researching what's meta, you know, so good for them.
Doug Parsons 57:26
I would sell that handle to them for millions of dollars, and then I would change my handle to met a million.
Dale Spangler 57:32
Cool. Yeah, hell yeah, dude. Yeah, the only thing I'd be afraid of is like, I mean, what's being Facebook? You know, there, I'm sure there's some kind of in their terms of service. It's just like, now we're just gonna take it from you. Right?
Doug Parsons 57:41
That's what Well, it's funny you say that, because I shared the story from that post, I think you're talking about Tech Insider, posted about the story you're talking about. And I shared it. And then like, an hour later, the whole thing was missing in my in my message box, where you can see the stories you shared, it was completely blank. And then if you searched for meta, it was completely gone. And the only way to pull up meta was to click on, I went to Tech Insider, and I pulled up their post, because I think they had tagged Maeda in it. And I clicked on it. And I was able to go to their page, but I was just like, oh, man, this isn't good for them. Because something's going on where you know, they you can't even search him in the search bar now. And I felt like Facebook was going to do something to just squash them and be like, Yep, we're gonna take that handle. See? Yeah,
Dale Spangler 58:39
yeah, I can imagine like the Google SEO aspect of it, like, they're probably, you know, dropping way down, because there's all these meta articles that are coming up, you know, my head of their search. And so it's right. It's just a strange time for sure. Yeah. But to kind of go back, I was gonna mention it also, like another thing you asked about what motivates me and, and, you know, I think just, you know, with this podcast, what I've really kind of discovered is, it's like, I kind of enjoy just trying to help people, other people get into the industry, because I just feel like we, we need more, you know, good people in the industry. And so, you know, my podcast is sort of evolved into this, where I'm sharing people's stories that have, you know, gotten into the history and how they got their start and, and I asked him for advice, you know, for for people that want to get into history and like networking and, and so that that part has been really rewarding for me, and it's definitely, definitely keeping me motivated to keep going with the podcast.
Doug Parsons 59:33
And your podcast is called the dirt buzz, right?
Dale Spangler 59:35
Yep. The dirt buzz. It used to be so I originally started dirt buzz.com in 2015, just as a personal side project, and, you know, I was focused on off road at the time because I felt like at that, you know, then it's still it's still relevant. There's just never has been as much focus on that, you know, side of the racing as there is for motocross. And so, you know, I was focused on that go into hare and hounds a different route. cases like that and covering them, some of the ones that would come here to Idaho and just trying to give them attention. And then that kind of evolved into, strangely enough, I get an email one day from Jerry Bernardo, which I know, you know, yeah. Jerry Bernardo is, you know, pretty, pretty famous in the, you know, in the announcing world. And so he lives in Australia now. And he just randomly sent me an email didn't know it was me that own dirt buzz, and he's like, Hey, I like to write. That's all he said. You know,
Doug Parsons 1:00:26
that's something he would do too. Yeah.
Dale Spangler 1:00:29
So I'm like, Hey, Jared steel Spangler, man, like, I'm like, holy crap, you know, he's like, Oh, wait, you own this. And so it's like, we just started this weird dialog where he started sending me old Jerry Bernardo stories that he wrote for like Red Bull and different, you know, different brands and like, different magazines. And so it's just, he started contributing to my site. And so we, we turned it into this blog, where we were just kind of just doing wacky off the wall stories and interviews and going to different races and sharing my experience, like I went to an enduro in Oklahoma, I was like, I never haven't been to Tulsa, Oklahoma. So I'll fly in there and go to this girl race and, but really what the story became as I was going to all the local breweries, and you know, having fun with that, so I turned it into more of like, the internal experience, including where I ate, and where I drank. And so it's just, in a way, it sort of gave me practice, to where where I'm at today, again, I keep saying timing, but like, it's just that evolution. You know, like, over time, I was practicing my writing and practicing my writing on my purpose site. And that kind of led to a few jobs with like, I wrote a piece for Wiseco, you know, contributor. And so that just kind of kicked off my freelance career. And that was even when I was still working for some companies. And so that just sort of led one thing to another to where I don't think I would have been able to start my own business of content creation, if it wasn't for me practicing that process. Act is acting as if I was a journalist, you know. And so I just kind of practice my craft. And I think one thing led to another and, you know, here I am in 2021. And, you know, so far the business is going alright, yeah,
Doug Parsons 1:02:03
how many episodes have you done so far?
Dale Spangler 1:02:06
I've done let's see this. So I just recorded 47 yesterday. So my goal is to hit a full 52. But I might just cut cut it, clip it off at 50 and then do like a wrap up and then I probably going to take I was thinking about taking like from December 15 all the way to like maybe February one or maybe it's the full months, it's a take a break and kind of recalibrate and kick things off again in 2022.
Doug Parsons 1:02:31
Yeah, it's gonna be interesting to see the Supercross season where it's gonna go. I'm kind of curious as if there's gonna be any spectators with all the talk about the big V word, but it's gonna be a bummer, because I don't see it being anything but negative.
Dale Spangler 1:02:48
Yeah, like the California wants to me, like, I'm really even surprised that they're on there. You know, like, I just feel like, at some point, they're finally just gonna, I think pull the, you know, yank the band aid off or whatever, just start going to these places like Charlotte speedway. And just, I mean, I think just in some ways, it just makes more sense to that demographic and that, you know, spectator crowd is to be in that environment. I don't know, man. I mean, the stadiums are great, but I just feel like I don't know. I feel like that might be the future.
Doug Parsons 1:03:15
What do you mean like, like a smaller venue type place?
Dale Spangler 1:03:19
I'm thinking like, I think Did they go to Charlotte? Was it Charlotte or Charlotte Daytona? They had like three rounds each at those
Doug Parsons 1:03:26
last year? Yeah, I think it's I just
Dale Spangler 1:03:29
think those like big motor speedway's are just you know, they could get the semis in and out of there. And they've got the garages and stuff where it just makes it kind of a cool environment.
Doug Parsons 1:03:37
Oh, yeah. Yeah. Like Atlanta motor speedway. They did. Yeah. Three. Yeah. Sorry. Oh, yeah. So like Daytona style. Yeah. I think that was sick. Yeah, definitely.
Dale Spangler 1:03:45
Yeah. I just think it makes it so much easier. Cuz you think about some of these? Well, I guess I'm thinking outdoors. But I mean, the stadiums are great, but I just feel like a lot of the mechanics and stuff don't like where they end up going, you know, because it's in the inner city and they're just worried about their stuff getting stolen. And so I just think those it just makes sense. Like those superspeedway there's plenty of them around you know, sure. I just think that to me, in the end is probably gonna end up being the way though they'll go that's just my prediction but who knows?
Doug Parsons 1:04:13
Well, where can everyone check out your podcasts your your website and follow you on social media?
Dale Spangler 1:04:21
He pretty much confined my show. If you just search for the dirt buzz on pretty much any platform I signed up for a mall so any anyone I could so it's on Amazon, Google, Apple, Spotify, all those you know, so you can you can find it there I Heart Radio, you name it. Or you can just you can go to DARPA COMM And that's kind of my homepage. I've got all my podcasts there's an archive of all the old stories that will you know, that are that are on the site. There's some pretty fun articles in there if anyone's interested. Definitely some humorous ones. If you look for the Jerry Bernardo once because he has his own unique spin as you know, I'm life so you Yeah, that Instagram is at dirt buzz, and I just deleted Facebook. So I don't I'm not on there anymore. I'm proud of that one actually. But uh, so I'm just focused on LinkedIn and Instagram are my two platforms that I focus on the most. And I kind of been telling everybody my audience is LinkedIn. And that seems to be where my people that listen to my show seem to be a lot of people are coming from there, you know, it's kind of management people, people in the industry, other people wanting to get into the industry. And so you can just I usually post those under my own personal name, if anybody happens to be on LinkedIn, so you can search for me on there. And yeah, oh, another spot. If he really wants to see my portfolio at steel spangler.com. You can check out some of my writings and other stuff that I've done throughout my career.
Doug Parsons 1:05:45
Thanks again, everyone for tuning in and listening. If you guys enjoyed this as much as I did, don't forget to send in your voice messages for that asked me anything second. Go to p 23 podcast.fm. You click on the microphone button down in the bottom right hand corner of the page, or read them back on the next episode. Or if I get enough entries, I'll cut them into their own show. Also, if you need help with a podcast or would like to start, or you have just a simple question, email me at p point three firstname.lastname@example.org. And remember what you can be you must be thanks again, everyone. Stay tuned for new episodes wherever you listen to your podcasts. What do you think about all the team swaps?
Dale Spangler 1:06:41
Oh, like riders me?
Doug Parsons 1:06:42
Yeah, like Anderson going to Cali? I didn't know that was happening. Same with Aaron plessinger.
Dale Spangler 1:06:48
Yeah, I think it's I think it's good dude. Anytime that's you can kind of mix it up and get a fresh perspective. So like all the guys that moved? Probably it's gonna help Mike especially Anderson. I just feel like he needed a change of pace. He was an old team green guy. Anyway, so he's probably stoked to be back on Cali and just build do his own thing.
Doug Parsons 1:07:06
Oh, was he uh, he was a team green writer.
Dale Spangler 1:07:08
Yeah, pretty much all through his amateur career. He was always a team green guy. And so yeah, I think it's kind of cool that he's all of a sudden back there.
Doug Parsons 1:07:16
Wow, that's crazy. Yeah, that's good. Yeah, I think it's gonna bring some new life into him. plessinger looks super good on that. KTM
Dale Spangler 1:07:26
did yeah, I was kind of curious if like, if he was a Yamaha guy, because I feel like some people just you know, it's Yamaha is a different bike from what I keep, you know, he's reading and hearing about that, like, some people just don't fit on that bike. I thought maybe he was one of those guys that worked really well on Yamaha. But maybe it's the opposite and the KTM will be even better for him. So plus, smarty. Like if he gets to the end of his career, he can just go into GNCC or something and extend his career because that's where his dad came from. Right as a GNCC champion so I think kind of cool to be able to make shit ton of money and then at the end of his career, right off road for three four years and make a shit ton more money.
Doug Parsons 1:08:06
Dale Spangler 1:08:07
If he wants to, you know,
Doug Parsons 1:08:08
yeah, sipes is that's kind of the route he's going right
Dale Spangler 1:08:11
yes. So cool. What he's doing that I mean, I thought that was brilliant what gas gas did with making him kind of like this all around Ambassador because he just jack of all trades, you know, he could do anything on a bike it seems like and so send him around the world and video it you know, so I think it's pretty cool.
Doug Parsons 1:08:28
Yeah, yeah, those those gas gas bikes look badass, but it's pretty much a KTM right. And that's Yeah, what plessinger is on it. I saw the video of him riding and it looks like the bike fits him better because he looked like extra tall on that Yamaha. Just it seemed like it didn't really to me. It seemed like he was too tall for that bike but this KTM He almost looks like a normal person riding a bike now.
Dale Spangler 1:08:56
I'd really thought about that. I wonder if Yamaha they're known for that like kind of like shorter riders fit better because like I look at like Justin Cooper. He's not very big, you know? He's a little dude. To wear a lot of those guys and well, I guess even Fran is too you know, he's he's pretty small guy.
Doug Parsons 1:09:11
Right? Yeah, yeah, I don't know. I just looked like he fit that bike better. And it already seems like he's doing pretty well on it. Those bikes are easy to adapt to. I rode KTM when they 2011 They did a bike test and I rode one of them a Rode several the bikes and they were just super easy to get on and go as fast as you can. Like, I didn't have to adjust to it at all.
Dale Spangler 1:09:38
Yeah. Yeah, unlike I mean, there are still bikes. I feel like he's you still have to do a few things to him when you're off the showroom, but KTM seemed like they just and it's good because I think it's helped all the other all the other OEMs it kind of probably had to step their game up like I feel like Honda now all of a sudden is putting more back into racing. And so I think it's good comp, right? Yeah.
Doug Parsons 1:10:00
That chance Jaime's kid is officially an in house amateur rider under the HRC banner. I thought that was pretty badass.
Dale Spangler 1:10:08
Oh, yeah, he's Idaho boy, too. So yeah, yeah, I saw him I went over to probably like a month ago, I drove we, I guess it was August, more than a month ago. But I drove over to Eastern Idaho, for one of the National Grand Prix championship races, which is that kind of off road series like works. And he was there and he won the Pro two class because he's from Pocatello right there, like an hour away from the track. And, dude, he smoked it. You know, he was I think he was top three overall. And he's a moto kid. You know, he's just doing it for fun. So I just thought it was really cool that he's just, yeah, whatever. You know, it's just it's more training. And so, and I think Honda part of that signing with him is they want him to do more of that stuff, which is kind of cool. Yeah. Yeah, crossover.
Doug Parsons 1:10:54
Definitely. It's good to see the industry or the companies in the industry making investments into the riders in the sport because that just means things are good all the way around.
Dale Spangler 1:11:06
Yep. Yeah. And it's good to see him have some long term vision like that because to sign a kid like chance I'm at that young age. She's not even pro yet. You know, and just yeah, like they're setting him up to, to kind of fall in line with Lawrence brothers probably to be the next in line, I guess. Yeah. Yeah. It'll be pretty interesting times and you got like Deegan on the, you know, Stein sign for Star Yamaha. So everybody's just kind of jockeying for upcoming riders.
Doug Parsons 1:11:32
Right. Yeah, I think Diggins gonna do really well on that Yamaha just because it's such a good bike and it seems like he's already killing it. They're the having the Carmichael farm to to ride at is got to be just a game changer that the level these amateur kids come up in the resources they have nowadays is so crazy.
Dale Spangler 1:11:58
Oh, yeah, it's nuts. I just did a interview yesterday, a phone interview with a upcoming writer that moved here, and his training at the Millsaps facility in Florida. He's from Columbia. And so like, I think he was kind of inspired by Anthony Rodriguez, another kid from you know, South America. But this kids like yeah, he was like, you know, I'm racing in South America. And he's like, if I want to take that next step in my career, I mean, I pretty much had to pick up and move like their whole family. They moved and they live at the Millsaps training facility. Well, he's telling me like what he has to go through. And I'm like, wow, like Fridays, they do this thing where they spin ft five laps, and they if they don't do it within a certain amount of time, they have to do it again. They keep doing it doing it till they beat that time or whatever. Songs, it's brutal, and then they burn they ride on full on pro Supercross tracks on 8585 riders. So yeah, I'm just like, blown away with what they're doing these days. Like they're literally like training like a pro at 1214 years old.
Doug Parsons 1:12:58
Yeah. Yeah. Hi, man. It's crazy. How do you even compete? Yeah, and like that unless you have those resources?
Dale Spangler 1:13:06
Oh, yeah. And the money I mean, ever you go to islands now and it's like, you know, 250 feet of motorhome and trailer like everywhere. You know, that's all it is. It seems like so it's yeah, it's it's unfortunately, in that aspect. It's become a little bit more of a money sport, Moto. That's why a lot of people are turning more to Off Road. You're seeing these crazy numbers. Did that last GNCC I think they had 2700 entries.
Doug Parsons 1:13:29
Like wow, how we have
Dale Spangler 1:13:33
I mean, if that was a record, but I mean, I think there you get 2000 or 1500 2000 That's a lot for a single race for Yeah. So yeah, it's nuts.
Doug Parsons 1:13:45
Man. It's crazy. Right on. Well, you ready to yeah, get after this. Alrighty.
Founder and Host
Dale Spangler is a lifelong motorcycle enthusiast introduced to two wheels at the age of eight and began racing motocross at 12. After chasing his dream of being a professional motocross racer through the mid-90s, he moved on to a career in the powersports industry, where he’s spent the last 28+ years as a marketing specialist, writer, and content creator.