Do You Eat, Sleep, and Breathe Your Passion?
Sept. 27, 2021

Sergio Guiducci Content Creator/Videographer for Grip Clean

In this episode of P23 POdcasts, I talk to Sergio Guiducci about how he found his love for using a camera to create content with photos and videos. A chance of opportunity put a camera in his sights and that camera would eventually become an extension...

In this episode of P23 POdcasts, I talk to Sergio Guiducci about how he found his love for using a camera to create content with photos and videos. A chance of opportunity put a camera in his sights and that camera would eventually become an extension of his arm. Cutting his teeth with just about every top freestyle motocross pro, he landed himself a dream job running Replay XD's motorsports program. Now creating content for X Games Gold Medalist Bryce Hudson's soap company Grip Clean, his days are spent blowing up glitter bombs for the ever-growing TikTok platform.


002 Sergio Guiducci_Mastered_MDC

Tue, 9/21 5:41PM • 42:00


camera, videos, people, man, absolutely, creating, called, podcast, life, dirt bikes, passion, working, industry, day, started, tick tock, social media, soap, scene, pretty


Doug Parsons, Sergio Guiducci


Doug Parsons  00:01

This is a p 23. podcast. There's no time left. Corner. Welcome, everyone to P 23. podcasts. I'm your host, Doug Parsons. I created this show to share stories of those who found their true calling, with three simple questions. What influenced you and your passion? What inspired you into action? And what is the motivation that keeps you going. And my guest today, Sergio GUI doochie embodies this to the fullest. A chance of fate put a camera in his sights. From a young age, he began his journey of life, looking through the lens of a camera, this camera that would eventually become an extension of his arm, combining his love for dirt bikes, with his passion of videography. He's anchored himself in the Motorsports industry, working for companies like replay XD, and on scene media. And now a content creator for the Shark Tank famous soap company grip clean, created by our good friend, Bryce Hudson. Sergio, welcome to the show.


Sergio Guiducci  01:35

Right. Oh, man, appreciate it. How you been?


Doug Parsons  01:38

Doing good. Just been plugging away on this podcast stuff and working and grinding? Nice. What about you? How's life treating? Yeah.


Sergio Guiducci  01:48

Not too bad. Yeah, just like everyone else trying to swim through this so called pandemic, and, you know, keep afloat, and been doing some marketing for kind of a mutual friend of ours, I think, race Hudson, he's got a soap company called grip clean. So I've been doing all his tic Tock and marketing and videos and things of that nature. Try to pump some sales up for the guy.


Doug Parsons  02:13

Right? What a great time to be a content creator and making videos.


Sergio Guiducci  02:19

Absolutely, especially with social media, and everyone's kind of stuck at home, you know,


Doug Parsons  02:24

right? In this day and age, if you're an athlete, or you're a business, and you don't have a full time content creator, videographer, whatever you want to call it, you're not even in the game.


Sergio Guiducci  02:35

Yeah, it seems like it, you know, nowadays, website almost is like kind of just like more of an official source of credibility that the company exists, it seems like more of the social media platform, getting most of the attention. People are messaging, messaging you on there and chatting with you on there engaging, wanting to know what's up and coming or actually looking at what the current events are. It's pretty insane. I got to say, you know, like Instagram, even though things are changing, and there's other platforms now that are kind of taking over from that, but Instagram, it did pretty good for me in its beginning stages. Yeah. I'm excited to see where this next level of social media takes me.


Doug Parsons  03:15

Right. Yeah, social media is such a powerful tool. And it can do so much for you, you can literally have an idea for something, create some videos to put it out there to see if it'll take off. And you can literally grow a business by just using your social media, without having to dive in and spend a ton of money on a website or, you know, get a marketing team and do a bunch of stuff. It's literally like the best way you could build your own brand.


Sergio Guiducci  03:46

Yep, absolutely. It's all about being creative at that point, and how to get people to stop scrolling.


Doug Parsons  03:54

Right? Yeah. One thing I noticed is the real stuff seems like it takes off way more.


Sergio Guiducci  04:03

Yeah, you know, you ever seen that movie or documentary I guess it's a was a bigger, stronger, faster. It's kind of the machine man like people's attention or focus span, it's, it's shrinking. YouTube, for instance, it if you go on there, you're more or less looking for tutorials, you're looking for information of review, something you're like truly interested in knowing about maybe you're gonna buy something. But with Instagram, or even Tick Tock. You don't want to be watching something for more than roughly 30 seconds. I mean, if it if it doesn't even catch your eye within the first five to 10 seconds, you're pretty much screwed. It's more of a quick thing, you know, people are using that on their lunch breaks. while they're waiting to get a seat at a restaurant. Their doctor's offices, I mean, you name it, they wake up in the morning, instead of pull out the newspaper. They're looking at their phones. So yeah, it's it's more of a gotta be quick got to be creative and you got to stop them in their tracks.


Doug Parsons  05:07

That is so true. It is such a powerful tool. What are you when you're working with like Bryce? And you're creating these grip clean videos and tic tocs and stuff? What is your main objective for producing them? Like, what do you think about when he's like, we need to create content? What is your brain start doing?


Sergio Guiducci  05:29

First thing I'm thinking about is because he's got a hand soap, and you know, it's a hand cleaner, and he's got some hand wipes and tool wipes. How can I take the product and engage with the viewer in like, you know, their everyday life, the scenario of how they would run into something where they would need the product. And I started thinking, it's not just an industrial soap, man, you can use it in fishing, you can use it in, you know, gunsmithing Heck, you can even use it in arts and crafts and stuff. So I started going online, looking on tik tok, seeing all these brand new influences with their hundreds of 1000s of views and fans, and yada yada. And, you know, I just introduced them to our soap, started sending them some soap out, they started making videos with our soap. And then we in turn started doing the same thing we built a set at the actual warehouse. And now seeing what the fans want by sending stuff out to the influencers. We've been getting requests and now we're filling those requests so we just get creative like we did one with glitter man and he blew glitter all up into the camera glitter blew up here and there we did another one with printer toner cartridge from like, what is it konica Minolta. We exploded the cartridge and toner does just went everywhere. We include some shock and awe we make a mess of things and then we clean it up. And that pretty much is our niche. That's that's what does it. That's the recipe people love it. They want to see us get messy. They tell us you know, try it on this chat on that we got a full list of things that we need to go through now just to keep them happy. When when we started at less than 100,000 We're almost at half a million and I think three to four months.


Doug Parsons  07:16

Dang, that's crazy. Yeah, that's massive.


Sergio Guiducci  07:22

Exactly. You just we give them what they want on Tick tock, that's what I've noticed. Like, for instance, me as a cinematographer, I suck on Tick tock, if I put up my type of content that I think is good. The fans, you can see that elsewhere, they don't want to see that on Tick tock, you know, it's more about creating some kind of shock, some kind of all are given out a tip and trick, you know, like, Hey, this is how you usually know how to do something because this is how you were taught to do it. But did you know you could do it this way? It's it's that kind of stuff that'll get you going on that platform. Same with the reels again, because it's it's a 32nd factor. So how creative can you get what's the message in 30 seconds?


Doug Parsons  08:07

Right? The Reel seem like they're the new thing now because it's it's quick, it's easier. I posted something on a reel, and it completely I got the most engagement I've ever had. Wasn't Even my video is something I reposted from something else. But it just seemed like it caught traction so much better than like a normal post.


Sergio Guiducci  08:29

Yeah, exactly. Exactly. I had put up something on tik tok I thought it would fly because I use one of their trending songs that's another thing you know, try to use things that are trending their filters their effects their music, because you can actually look for videos under those those amenities I guess or tools or whatever you want to call them. And you'll see a whole list of people that used like that one song. So if there's that song that's trending you might see like 5 million videos under that or 5000 videos depending on how hot it is. bringing out I did a video with a bride in a horse carriage over at a Fitz land and it was a drone videos tracking him and then I use that track where they got coming in hot. I thought it would decent man it looked different and it did nothing. A week later I put up a post of you know a interview with one of my buddies and he's talking about moving to Cal sorry talking about moving out of California to Texas. And that thing caught traction like instantly I was like what the hell he got like something 15 16,000 views within like an hour and just blew up overnight and everything else I posted since then. Nothing


Doug Parsons  09:56



Sergio Guiducci  09:57

Yeah man. So just give this You gotta deliver a message. And it's got to be something people can relate to worth their time even commenting on whether they want to troll you or, you know, praise you. You know, I'm saying,


Doug Parsons  10:12

Yeah, what's your favorite thing about making these videos?


Sergio Guiducci  10:18

Creativity, they're always different, even though they're always the same. They're always the same in the sense that like, you know, there's the cleanup. There's the soap, there's always at the end of the day, we're trying to sell a product. But how creative can you get trying to sell that product is the fun part, you know? So that's, that's my favorite part and how easy it is used to using bigger cameras and cinema type stuff. And I really got to dumb myself down. It's also fun. Really? Yeah, I love it. I mean, the most, I guess, extensive production equipment we have is a cell phone holder rig thing, so that it just makes it even more stable, like, almost like a gimbal. But it's about it. Dang, it's also fun.


Doug Parsons  11:11

That's crazy. It's crazy what you can do nowadays, with all the apps that come loaded on your phone, even in the podcasting game, there's so many applications that have AI built into them where there's a lot of it is just it just works already. It's unbelievable how easy some of the stuff is nowadays with technology.


Sergio Guiducci  11:36

Absolutely. I gave you another example, man, I get some stringer work for a while with loud labs. LLN. Scott lane and man, it used to be the Chase was get to the story filmless story and then from a hotspot upload that story to the network. It's no longer the case, because of social media. Now it's who can you buy the story from because usually when something pops off, there's somebody there with a cell phone, and they're already posting it not for the sake of making any money, not for the sake of even putting out information. But for the sake of getting that cloud there. Jason spotlight. They're like, Oh, hey, look at this, you know, they're there. They're at the scene. Who are they people are commenting asking questions. So at that point, now the name of the game is trying to find these people with the cell phone footage and buying it from them and then submitting it to the network. It's crazy. Crazy.


Doug Parsons  12:33

Yeah. And then what you're talking about is like that this stuff like that's about that movie, The Nightcrawler, whatever, where you guys show up on a scene?


Sergio Guiducci  12:42

Absolutely. They they listen to police scanners, the show up on a scene. There's also a series on Netflix called shot in the dark, it's more recent. But yeah, they show up on a scene, they film all the News, the news stations don't do anything after 11 o'clock at night, unless it's like some high profile figure, political figures, Celebrity, whatever. So it's just average people that go out, film the news. Try to make an honest living out of it. But now, even that struggled because of the cell phone because of social media. It's not what it used to be. But it is an interesting industry. It definitely is an interesting industry.


Doug Parsons  13:26

Oh, I bet I just recently watched that movie. And I was just blown away. Because I had heard that it's based on someone's True story. But that may be the part where like, he did something to one of the other reporters that wasn't maybe true, but I just I put myself in that perspective and was just like, Wow, what a trippy life to be chasing that around.


Sergio Guiducci  13:51

Absolutely man. Like I've always asked him if some of the stuff that they said was true. And you'd never give me a straight answer just a half cocked smirk.



So yeah,


Sergio Guiducci  14:00

I don't know. But yeah, it's definitely you, if you know how to control it. It can be a lucrative industry, like if you could do like a TMZ type thing with it. Something, but like I say there's a lot of competition now with the cell phones and social media.


Doug Parsons  14:20

How would you find someone that showed up on a scene at a car accident? Or maybe a celebrity got pulled over? And there was some sort of debacle? How would you find someone that was, you know, capturing that on their cell phone?


Sergio Guiducci  14:34

Man, it's literally hashtags and social media, we you already have kind of a force out there. So with the loud labs or on scene or any of those guys, they have a team. And each one of those guys has a network, so it's almost like that. What's that thing with Kevin Bacon, seven, six degrees of separation or something like that. Everyone's got their own network on on social media, everyone's got their own contacts. And so when something gets posted, people are like, boom, immediately they're looking for hashtags. They're looking for like ABC, seven NBC. People hashtag that stuff just to get the network attention. Hashtag news, hashtag news media, hashtag murder. So whatever the subject matter is that comes over the call, like, if it's, you know, 187 obviously, you know, it's a murder. And then if the high profile celebrity or something like that, or a political figure, you just start researching that instantly online. Hashtag and right away. Nowadays, since I've been out of it, kind of what your whole thing that's going on with the virus, I don't really know how that would work with kancil culture is it also depends on what you know, is getting fed now. So


Doug Parsons  15:54

I know I was watching the Nationals, the motocross nationals, the last round or two. And I had noticed that they were giving the riders the opportunity to promote the military. And I was like, Wow, I can't believe NBC did that. Especially after letting grant go because he didn't want to get the vaccine. I was like, I was like, man, it didn't really fit, like what their narrative has been. And I was kind of surprised that they were like, letting like letting the riders promote the military and stuff in it just because I was so used to just seeing them shit on everything. I just, it seemed like odd. I was like, man, are these guys gonna get in trouble for like, showing their appreciation? But I don't know.


Sergio Guiducci  16:40

Yeah, man. Strange Times we're living in for sure times.


Doug Parsons  16:45

Yeah, what uh, what did you like more doing the unseen stuff or working with motor guys or creating videos?


Sergio Guiducci  16:55

You know, all of it. I don't know really what I like more. I think what I enjoyed the best was when I was traveling, so I guess it would have to be motor sports. I got with a company called replay XD back in the day, they were a POV camera. And so that company sent me all over the states man. It was it was awesome. I travel with the Pirelli World Challenge. I was in charge of 95 cars. I had five cameras on every car. So the races, heats practices, whatever. I mean, we had cameras on the valances. Just like not even inches above the ground. We had cameras over the shoulder inside the car. We had cameras in the engine, like where there was moving parts like so I was constantly out there swapping cameras out, they got overheated or hit by rocks, pebbles, etc, etc. And it just felt good because like I was in charge of all that. And then I got to travel and I got to go see different places. I spent a month in Australia and worked with Robby Gordon on the stadium trucks. I've been to almost every racetrack in the United States. I think that was probably the highlight of my life. Honestly. Really. Yeah. In the Motorsports in the Motorsports or in the motors. Excuse me, man in the Motorsports era for me. I think that was the highlight you know i i went from motorcycles to race cars, you know, Indy cars gt you know, after that I did some Lucas Oil stuff. traveled around with the the Was it the Lucas Oil Pro Series, I think with the pro two pro life pro fours. That was cool. But it just kind of that one kind of got boring, I think because it's just repetitive. But yeah, I think the best part of my career was traveling around with replay XD


Doug Parsons  18:50

right? Yeah, Robby Gordon's. He's a legend, man. He's freaking killing it right now with all his UTV stuff. Yeah. The artic cat. I think it is a speed speed, UTV. He created his own brand. Oh, really? Yeah. He'd like built his own UTV and they're called speed utvs. And I think he set up a shop in Lake Havasu where he's doing that stuff. And yeah, he's, he's killing it.


Sergio Guiducci  19:16

Oh, I'm a little out of the loop that last I knew he was building all the suspension for artic cat doing all custom.


Doug Parsons  19:22

Yeah, yeah. This is like I think maybe two years into it released his new version of the UTV but looks like Yeah, it looks like he's killing it. Yeah, good for him. When you're doing these, these projects, when you're like having the most fun, you're doing what you're doing. What do you do to maximize your opportunity, like to take full advantage of it? Are you are you thinking of different ways to be creative? Are you searching for different ideas? Like what do you do when you're just so pumped? You're doing what you're doing? And you want to make sure that you take full advantage of the opportunity. I'm


Sergio Guiducci  20:05

always looking for the angle first, you know the angle and, and the harder to create, you know version of what it is I'm creating, capturing. The more interesting the look, and I'm always thinking about not only getting it for the project, but forgetting stuff in the long run, man, like, later on in life, I want to put together a documentary on everything I've filmed. So I'm always thinking ahead, always thinking ahead. You know, if there's a specific angle that everyone likes, I try to change it up a little bit, maybe add a little movement to it, you know? Depends. But I'm always looking at the angle, I think is the first thing that comes to mind. Do you


Doug Parsons  20:46

see everything through the lens of a camera? You know, like, I see everything through the goggles? Do you see everything through the lens of a camera, like just your everyday life? When you drive in? You see, like, I'm always looking at train and like, Oh, you can make a double right there. Is that similar for you?


Sergio Guiducci  21:04

Absolutely. different lenses. Like, I'm so familiar with all the different lenses. So like you just mentioned when you're driving and you see something to the goggles the same for me. It's except like, oh, like 72 right there a 50 mil that look good with a 12. Like, yeah, I see colors, Steve man, just from learning how to edit photography and starting off with photography and going into video. I see colors, like, I can describe an afternoon to you in color. You know, like magenta is purples, pinks, like I see all of that. You know, where someone just is like, Oh, look at the purple sky. You know, but no, I see the shades, I see all the different color tones. It's pretty crazy.


Doug Parsons  21:48

Like when you truly eat, sleep and breathe, as you can see between the lines. Like I always tell people like when I'm like creating a jump, I'm feeling the ground, I become one with the bike, you know, like the shovel the tip of the shovel cutting into the grass when I pack the lip. Like, I'm like seeing things in between the lines of what everyone else is seeing.


Sergio Guiducci  22:12

Yeah, dude, sometimes, like, I'll stop halfway, and I look at something before it's done. And it's like, Whoa, it's done. Like, sometimes for me, when I'm doing something. It's art, whatever it might be. You never you never have to go 100% you can go halfway Do you even realize like it has something there. You could go over 100% you could go 200% 300% you know, depends man how you're feeling and what you're trying to emulate what you're trying to put out there. Because at the end of the day, it is a message of some sort and you want whoever's to to view it to feel it you felt or at least enjoy it.


Doug Parsons  22:57

Hey, everyone, sorry to interrupt. Are you looking for help with starting a podcast or one you already have. But you don't want to mess with all the technical stuff. really all you want to do is click a link and talk and have it sound as professional as possible. p 23. podcasts is a white glove service taking the pain and frustration out of the equation. And now more than ever, remote recordings have become the standard way of podcasting online. Thanks to the advent of new technologies that allow you to record your guests locally while abroad. Once again for any help with or starting a podcast, or questions you may have. Email me i p 23 All right back to the show. When you were back in the day, and your first start now, who or what influenced you to want to pick up a camera?


Sergio Guiducci  23:51

Ah, you know, I don't know. When I remember my parents put me in summer school. I don't even know how old that was man, maybe like third grade or fourth grade or something. But like, I walked into the wrong class, and there was camera equipment all set up. I don't even know what the class was about. I just remember learning how to set up a camera. I actually stayed in the class for a week long until they kicked me out. And it was kind of like an introductory thing to like, you know, setting up a camera and getting familiar with all the parts and everything you needed for at least at that time for technology. Do you remember growing up? My parents had one of those RCA cameras the VHS ones that came in like a suitcase? Yeah, yeah, yeah. Yeah. And so like my mom would always be the one filming the family events and stuff. So I'm sure there's some influence there. But I think it was later on in life when I realized that I wasn't going to be the athlete. Hey, I moved to Northern California. I got into supermoto. I bought a supermoto bike, and I tried to race and it didn't work out for me. But I became pretty good friends with the guy who on the circuit, his name was Brock McAllister supermoto USA was the the name of the circuit. And I just just said the guy Hey man, like, you know, I'm not that great at racing but I'd love to take a crack at getting out there and taking pictures and he gave me a shot. So here I am out there on the track with this little digital Sony cameras, some sort of like, point and shoot, man, I didn't even have a detachable lens. And I learned from there, like the angles and everything. And eventually, with what I had, not every shot was good. In fact, most of them were all shit, but I'd be able to pull off one or two good shots, you know, and I started giving those shots out and then that's when I started learning the rules of the photography game. Like that's when all these pro photographers started coming around, like Who the hell is this guy given up photos with his little $200 toy camera. And it kind of just took off from there man, like I learned about all the ethics behind it. I learned about you know, putting in the time set advocate just a lot of different things. But it all started there. It all started there.


Doug Parsons  26:24

And that's amazing. That's bad as to what a chance of opportunity that you walked into that class and and look where it's led you to today. Absolutely. Yeah, there's a lot to be said about how you know, it's one thing to have a camera or to have a dirt bike. But there's actually a lot of a lot more to it like you were saying set etiquette and the rules and be unethical and stuff like that. It's a lot of people just see the social media highlight reel, but what they don't realize is that there's a whole operation to it. And there's a process and once you go through it and you learn it all then you realize like wow, this is like something amazing that you could do a lot with when was the point where you were inspired inspired into action? I guess like when did you think that this could be something you could do full time?


Sergio Guiducci  27:25

I guess it was when I actually got some decent equipment like semi entry level pro equipment. And the the guys I worked with they were like they were the up and comer guys, they were the new blood of the industry for let's say freestyle motocross when I got into that like guys like Vinnie Carbone and jack Kraus or oh man I'm drawing blanks right now. So fits well in not even fits fits is more established at the point when I started working with them. But like rich Kearns, James Carter, all those guys. Man, even Greg shaft that name comes to mind right now because I started thinking about the old srH days, Robert Franco. Guys like that, you know, I worked with all of them in the beginning, a lot of time, a lot of my time spent with Vinnie Carbone We grew up together. And it kind of got me on the spotlight because when those guys would repost my images, then, you know, the guys that they looked up to follow them and saw the photo and then eventually those guys started following me and just getting a follow back then was like, oh man, like so and so's following me now like, Hey, I mean, I was all excited. So that kind of added fuel, you know, and I wanted to keep going and I want to end up going through the whole industry and try to work with every single mainstream athlete that I could, as well as the up and comers and the new generation writers. I never you know, I never saw word I didn't hate man. I was on both sides of the fence. So yeah, that's pretty much what it was.


Doug Parsons  29:12

It can be tough to I mean, it's we pick the hardest thing to make a living at pretty much like it and it seems like that goes with any any type of passion. It's, it's never a fat paycheck. Like once you get going. It seems like you struggle in the beginning for days. You know, privateer life racing and doing freestyle. I mean it gets dry and thin and in the valleys and the peaks are far in between. What was it like in those days for you? Knowing that like you wanted to do this no matter what.


Sergio Guiducci  29:48

Perseverance was always a thing and i don't know i don't i don't think that I ever felt the valleys the dry spell because for me it started off like that. You know, like, I was already I wasn't in the mainstream rush yet. I don't want to say I ever really got into the mainstream rush. But eventually a, I was able to start shooting with the bigger names in the sport, which took me into magazines and stuff Transworld scan. Back in those days, or racer x, and, or then there was trans moto in Australia, or the old crusty demons magazine, Australia. free rider, man, man, that was one of my big ones. So I feel like the dry spell when it came for me, the Valley of, you know, what am I going to do? Was towards the end, I remember. One of my clients was BTO sports. And they told me, you know, they, they're like, we love working with you. But here's the deal, like, we just can't afford to keep paying the cost that we've been paying you. And it was mainly because they had new guys come in, fresh out of high school. And, you know, it's that was the beginning, I think of the cloud chasing, they were given the stuff away for free in exchange for t shirts and hats. And I'm over here trying to make a business out of it. So I think that's when the dry spell and the dark valley hit it. They kind of made me steer into the power sports industry. And I think that's what took me to replay.


Doug Parsons  31:33

necessity. I'll do that to you. It'll force you Yep, to figure something out. I think a lot of us too, like in the beginning, like, you want to do a show so bad, like from a writer's perspective that you're you're willing to take a show at lesser money or you willing to do it because you just you love doing it so much. But then you get to a point where you're like, Okay, now, this is a business, we got to make the best decision for right me at the end of the day.


Sergio Guiducci  32:02

Yeah, exactly. I mean, it was fun in the beginning, but now you want to turn that passion into to you know, convert it into coin while still having the passion for it. And so I action sports in general, I've always just I've loved it. Just that's what I love. And I didn't feel like when I went from the motors, motor sports like motocross, for instance, to you know, switching over the race cars and stuff. I didn't necessarily feel like I was leaving the industry. I just felt like, I was starting to put my focus on other parts of the industry. So that made me feel like I was still involved in some way. And you know, getting paid handsomely, which like, once you get to that level of skill and stuff, like we all deserve a little something something especially you guys, you guys put your life on the line?


Doug Parsons  32:52

Yeah, for sure. Did it feel like it took the pressure off of having to find that paycheck, and making it more enjoyable? Like you've now you've got, you know, something solid? And now you can enjoy the modal stuff even more?


Sergio Guiducci  33:10

Oh, absolutely. That was like, the funnest three years of my life. I made that thing was a worry. My travel expenses were always paid, you know, you had everything taken care of rental car was paid everything paid. It's like we're gonna pay everything. send you out to go do what you love. Like, how could you say no to that? Yeah. So yeah, man, it was like, there was no stress at all, man, the stress. The stress came for me, I'd say like, if any, ah, maybe in the last year, three years, to be honest with you, like just not to get back into politics, but all the bullshit with the what's going on because it's affecting everybody. It's affected our industry as a whole. We can't go out there and have events, we can't go out there and perform. And if you guys can't perform, I can't go out there and document it. I can't put a story together. So it's kind of a domino effect, you know?


Doug Parsons  34:12

Yeah, I know. I'm hoping that they figure something out or it sucks because it's turned into so much more than it needed to be and it's just going to keep destroying everything if something doesn't change. Absolutely. It sucks. What's the motivation that keeps you going?


Sergio Guiducci  34:33

The motivation right now that keeps me going is just having the ability to stay behind the camera, whatever it might be. So you know, even if I'm doing these tik tok videos with a cell phone, there's the creativity behind it and putting the video out seeing the numbers fly. I mean, I in a sense, I'm giving the machine what it wants right there feed me numbers, I'm getting excited. But whatever. That's what it is right now. Because That's what makes money. Money's what keeps me motivated and money doing what I are making money doing what I love is just what everyone's passion is. I don't think everyone has that opportunity because not everyone can figure out how to get to that. And so with the job I have right now it's it's great because I can take time off when I need to. And I also freelance still, I am trying to work on a documentary. I still got things going on like weddings and commercials and, and legal stuff with depositions. All that involved me filming with the camera. So the fact that people call the fact that I'm able to do it, the fact that I wake up every day, like that's, that's my motivation.


Doug Parsons  35:43

I bet that creativity is a big part of it, too. Like, I worked a job where I did the same thing over and over and over again, and I literally, it drove me nuts in in, I got a different job. And it changes every single time. And I always appreciate like, man, I could be stuck doing the same thing, just in this monotonous rut. And that creativity, man, it can really like bring you a ton of happiness.


Sergio Guiducci  36:11

Yeah, cuz it just keeps you busy keeps the like you said it keeps the monotony away. It's not the same thing over and over, it gives you a chance to do something a little different, you know, do it this way. Because last time you did it that way, you know, and it also gives you an opportunity to sharpen the blade. You know, like, if you want to get new skill sets, for instance, different scenarios and play give you that experience.


Doug Parsons  36:38

Do you ever take any online courses or anything on like storytelling or anything along those lines where you're, you know, kind of scripting or creating screenplays in your head, I guess


Sergio Guiducci  36:53

I should, especially where I'm at now. I have more or less kind of just watch how things are done. I go to the YouTube university like everybody else. Then you know, I see what's like the standard of Okay, this is what you should be putting out and how it should be. And then just put your own twist on it and hope that it does its thing.


Doug Parsons  37:18

Have you ever noticed a point where you saw your passion sparked someone else's passion or maybe ignited their fire for something they were into?


Sergio Guiducci  37:28

Yes, man, a couple of people. A couple people in our industry that we both do. As was one of my really good friends that I grew up with sky Javier. He He was one of my best friend's man like I've known since third grade. And I want to see maybe one was detour was like back in the day Vegas detour. How long ago is that?


Doug Parsons  37:55

Maybe like?


Sergio Guiducci  37:57

Oh, 70809 maybe Okay, so like the last maybe three years of that. He wasn't involved in any kind of photography or anything. And also, I hadn't seen him in a long time. I he was living out in Vegas. So when I was out there doing the detour, I ran into him. And I, I inspired the guy I gotta say, I mean, he'll tell you, he saw the lifestyle is like he saw what I was doing. He saw creativity, the the traveling, just everything was it was fun. And he's now a photographer. He learned for me, like, he just did his own thing after that. And he photographs what he enjoys photograph, he creates what he enjoys to create. He's not an action sports guy. But he's a really good photographer. And he never really was into that before until, you know, I introduced him to the camera and, and showed him the lifestyle and started giving him some tips and tricks until he didn't even need to talk to me about it anymore. And now he does his own thing.


Doug Parsons  38:59

That's awesome, man. That's like the best. Yeah, that's the best payoff you could have is when you change someone else's life for the better almost I remember a friend of mine was like getting into trouble. And he was hanging out with gangs when he was like 14 and like, up to no good. And then he started riding dirt bikes with me and completely changed his life. He got into training and writing and it was like something that I remember to this day like man, like, from my passion, I was able to influence and change this guy's life for the better. And I always remember that and I'm like, Man, that is the ultimate, you know, payoff for having a passion.


Sergio Guiducci  39:39

Absolutely. Like, I love helping people. I just do I am and it's kind of like a respect factor too. It's like, someone even comes to me and asks for that advice. I'm like, Whoa, like, they actually have that respect for me to think that I'm like that good to to ask me those questions. Do you know what I mean?


Doug Parsons  40:01

Yeah, that's always a plus that's it makes you feel good. It makes you feel like man I've all these years all this hard work that I'm doing like it's it's making a difference. It's making an impact. Yep. gives you that purpose.


Sergio Guiducci  40:15

Yeah, that's a that's another motivating factor, I'd say.


Doug Parsons  40:19

Definitely. Well, what do you got coming up on the horizon? Like, where can people check out what you got going on? Or follow the grip? Clean? tiktoks?


Sergio Guiducci  40:29

Yeah, you can follow the group clean tech talks. I'm doing that. They can follow me on Instagram as GX photo. My next big thing I think is with ame power sports. I've got a job coming up. I think it's in January, they're doing some trade show or something. So they're gonna have me go out there and do some photographs, maybe a little video do some marketing for them. I also am working on a documentary. Hopefully it'll see the light of day who knows. But that one is, it's pretty interesting. So look out for that. I don't want to talk about what it is yet. Just don't want to let everything out of the bag. But yeah, I got a couple of things going on. Stay tuned.


Doug Parsons  41:12

Right on. Well, thanks, man. I appreciate it. Everyone's gonna be stoked on. This was a great episode. Thanks again, everyone for tuning in and listening. I hope you guys enjoyed this as much as I did. Stay tuned to listen to new episodes, wherever you get your podcasts.

Sergio Guiducci Profile Photo

Sergio Guiducci

- Always had an interest in cameras since I was a little kid.

- Tried to get into supermoto racing in Northern California around 2008 & instead I became a photographer for SupermotoUSA.

- Later on I became involved in other other Motorsports such as FMX, Bmx, Truck racing, GT Series and Indy car series.

- Over the years I went from photographer to cinematographer. I would say I’m more into capturing video now than I am photography

- One of my more recent gigs was for a Google/YouTube Originals pilot.

- Currently, I have a passion project needing funding for a documentary regarding the way in which we receive our information.

- i hold the title of marketing director & work full time for a grip clean as well as free lance for any opportunities that come my way.

- I love being behind the camera & i definitely enjoy being creative telling a story otherwise informing individuals. Though I do enjoy both, If I had to choose between the job I do full time and the job I freelance as a cinematographer, I would pick cinematographer.

There’s a few talking points and there’s plenty more we can dive into depending on what you want to do, lmk :)